Have you ever asked yourself if it is worth taking a more creative approach for a specific event? Can you justify the extra money and time that needs to be put into such a project? Will the people even notice a creative touch?
We say YES. Your guests don’t only notice it, they expect it. They want the boundaries of their expectations pushed, their horizons broadened. Playing it safe is not the way to go and here are some good reasons why.
Creativity increases the direct recognition of your brand. Event managers can use effective tricks to ensure their event is instantly recognizable – especially in the long run – and its values are communicated in the best way. It is about making the experience memorable and unique. Make it stand out and special.
Keep in mind here: Creativity is definitely not limited to the creative department! Creativity has to be shown on all levels throughout an event agency. Creative problem solving is the masterclass of every project manager, CEO, consultant, finance or IT staff. It’s part of the game. If you are looking for some tips on how to become a more creative project manager, you might want to look here.
In this article, we will get down to the root of the issue: How can creativity be implemented in your event?
Maximizing the “look and feel” of an event offers a whole universe of possibilities to increase the outcome of an event.
Marketing Expert Ron Marshall conducted an interesting experiment on the amount of ads we see per day. Before he finished his breakfast he had already consumed 487 ads. We wouldn’t be surprised if this had spoiled his appetite.
Numbers like these give us a good insight into what our eyes and ultimately our brains are confronted with every day. A total overflow that only leaves space for us to keep those things we find interesting, inspiring and visually stimulating. And this is where good event branding should attract your attention. If you want to make your event memorable – something that should be the basic requirement for any event – then it should look great. Exciting. Maybe even mind blowing. And this is where we come in.
Need help in making your event visually dazzling? Get in touch with our creative department.
Let’s be frank for a minute. The budget is always a b…. Events are no cheap matter and costs have to be kept to a minimum. An understandable perception that event managers on both sides of the b2b partnership have to deal with. But one thing should always be kept in mind:
Budget should never be a barrier, as creativity is what happens within the limits you are given.
People sitting in creative departments have two kinds of nemesis: A too conservative event theme or a too limited budget to work with. But over the years we have learned one thing: Creativity is not necessarily bound to cost explosions. There are many aspects of an event where just the slightest sprinkle of creativity and innovation can change the way the event is perceived by the visitors. We have listed some areas that definitely leave space for creativity in event planning. Take a look here.
At the end of the day, it all comes down to the question: What do you want to achieve with your event? How memorable should it be? All we know is that nobody ever set out to create the “most uninspired meeting of all time”.
If you like our approach on creativity, why not get in touch? We are sure we can impress you with our take on this subject!