Sustainability´s goal is to create possibilities, not to limit options.
The importance of sustainability in our industry is reflected by the increasing amount of measures and standards that have been designed with our sector in mind. Registered growth in interest from our clients, who seek to assure that their own supplier chain is robust and reliable, further encourages us to provide a service whereby clients can comply with the values that they seek to uphold.
The multiple benefits that the event industry provides can never be surpassed but that does not mean that we should ignore the strain on resources that they produce (principally energy and water consumption, Co2 emissions, waste). We believe in taking responsibility for our actions and setting industry standards that assure sustainable working practices and a fairer future.
A sustainable approach will soon enough become inevitable for sensible and future oriented event management and those who choose to ignore the signs of our times will sooner or later be left behind. Luckily for us, our sector is one that is highly suitable for sustainable measures since after all what we sell are not so much products but experiences and great experiences can also be created using very few resources and in the end they are neither thrown away nor wasted.
Our strategy will focus initially on consolidating sustainability internally, at the root of our activities, from where it can only grow and flourish. Our internal actions will ensure that we reduce our impacts on the environment, whilst fortifying our business practices with a responsible and principled approach.
Another equally important focus will be our supply chain, which provides us with a multitude of services which we must coordinate and control if we are to fulfill our duty to all our stakeholders. Raising awareness in the industry is also a valuable objective that we anticipate will be an inevitable result of our actions.
So how does this work in practice?
By making good use of the amenities of modern civilization, e.g. by using digital archives instead of paper files, ipads instead of paper notebooks, congress apps instead of printed programs, cleanable surfaces to write on instead of flipcharts, gobos instead of printed banners, etc.
By to a certain point going back to “the good old ways”, meaning reusable or recyclable glass instead of plastic, napkins made of cloth instead of paper, mostly regional products instead of imported goods, a waste of food is absolutely unacceptable versus wastefully overloaded buffets and plates, etc.
By making people in key positions realize that in the long run what is good for the environment is often also good for their wallets by saving energy and water, using renewable energies, buying high quality long-lived products instead of cheap low cost versions with short lifespans, using refillable dispensers instead of single use individually wrapped products or replacing plastic straws with reusable metal straws.