Let’s start with the basics. The name of your event is the first thing that potential guests will perceive. Often, there will be little to no space for variation of the name: ECTRIMS, the “European Committee for Treatment and Research in Multiple Sclerosis”, has very little wiggle room when it comes to the name-giving.
But what about the quarterly board meeting? Or the annual company summer BBQ? Not everything has to be called by its name. Try something different, maybe referring to the venue/city you are in or go for a special theme – more on that in the next point.
Networking events have become stale. As a person working in a people’s business, like event management, you attend many of these over the years. The concept will be the same over and over again: A buffet or finger food catering, a choice of beverages and some background music. You will see some old acquaintances, catch up on the newest developments and possibly be at home a bit later than usual.
But we think the classic champagne-sandwich combo does not cut it anymore! It’s time to spice things up with a clever theme and a bit of effort. A great example is this summer party theme that we hosted in Berlin. It could have been a BBQ & drinks but we decided we wanted it to be memorable and gave the whole thing a funfair theme with artists, bumper cars, ring-the-bell and candy bar. Long story short: It was more than worth it.
Remember when Mum used to tell you that it is important to make a good first impression? Well, she was right. Increasing interest in another person through a fresh, creative approach is the way to go. Usually, the invitation makes the first impression of the event and already here you have a world of possibilities available to you. A beautiful design combined with catchy, smart wording, will guarantee the attention within the invitee.
You have different interest groups or just want to test different options? Create two different invitations and send them out. The response rate will show you which one worked better. It does not always have to be a digital invitation either. Go the extra mile and send them out by post, when the amount of attendees is not too large. This gives everything a more personal touch. There are way more options to make an invitation special. Feel free to share your ideas with us here.
Let’s return to our quarterly board meeting. Naturally, this can be held in the conference room in your office, or in a breakout room of a hotel. But why not try something different? A rooftop yoga studio for example. Or an art gallery, a boxing studio, a theatre or somebody’s living room? Nowadays, you can find incredibly exciting venues that can be rented by the hour.
The choice of venue has a huge impact on the success of your event. Get your team out of the office and see what the results are. Nobody expects you to know all your city’s secret places. But we do. Therefore, this is one of the main reasons to ask for help in venue sourcing. We are here to help!
People like to see that you have put a lot of effort into impressing them. This works easily when the budget is huge and you can invest in spectacular, customized decoration elements. But what do you do when the budget is tight?
Here you have a great example of how a company’s Christmas party in a simple white wall room can be visually improved by some handmade decorations.
Now this is a budget-friendly hint: Take the catering as a creative angle. Average food leads to average experiences. But that does not have to happen, as food gives us so many ways to be visionary and can often save a fair amount of money.
There are many new forms of catering that are different to the classic tomato & mozzarella combo. These can be food trucks, mobile BBQs, sustainable cooking caterers, and much more. But the principles are simple: Make sure your food fits to your venue and theme, present it in a creative and appetizing way and choose unique dishes. Then you are ready to go.
This is always a tricky one. First of all: You will never be able to satisfy everybody with your choice of entertainment. As soon as you have accepted this fact, all doors are open to try something that might come as an unexpected, but pleasant surprise for your guests. A great example is the Performance Theatre project (https://www.dmcgermany.de/portfolios/the-performance-theatre/), where we decided to go with the very “undergroundy” band Vimes instead of a DJ or a cover band. The feedback was impressive and the dance floor bursting.
It’s all about impressing your guests with something they might not have experienced before. At this office opening in Munich, we implemented a Virtual Reality feature into the entertainment strategy. Most guests had never tried this before and we were amazed to see how creative their approach was.
There are many other fields that can be used as a creative playground, such as staff, lighting, stage design, etc. At the end of the day, it all comes down to the question: What do you want to achieve with your event? How memorable should it be? All we know is that nobody ever set out to create the “most uninspired meeting of all time”.
If you like our approach on creativity, why not get in touch? We are sure we can impress you with our take on this subject!