We have seen numerous articles on what makes a good DMC and various answers and approaches are just a Google search away. You will hear that a DMC has to have the ability to manage expectations and relationships, be creative, offer unique incentive and program solutions. Furthermore we are known to create memorable experiences and have strong knowledge of local environment, including venues, hotels and activities.
While all of these facts are true, we do not see them as what qualifies a DMC as extraordinary. This is more the basis for success, the foundation if you will.
Therefore we are going to take a different approach. We at Kuoni Destination Management think what makes a DMC special are the people who work within.
It is becoming more and more important to understand what qualifications the Super Heros providing these services have to have, as this reflects directly on the overall DMC performance. Here we present you with what we look for in our many dedicated employees.
1. Be a networking Ninja
We’ve all been told time and time again that networking events are important for various reasons and yes, that is absolutely true. Networking has become a vital part of our industry and staying up to date with “what´s going on” saves you a lot of personal research.
In general terms we see networking as a great opportunity to build relationships, keep up-to-date with trends, benefit from new ideas, connect with key influencers and ultimately close deals with clients and suppliers. Many historical contracts were finalized over a refreshing beer or a delicious glass of wine. So go get out there!
2. Have an eye for details
Events can be complicated and it is important to constantly keep an eye on even the smallest elements. Every project includes a lot of information, such as meeting arrangements, deadlines, contacts and appointments. Attention to detail has therefore become a large part of an event planners daily work and is important for avoiding errors, maintaining efficiency, making a good impression and analyzing information.
Attention to detail is the easy part, so get it right!
3. Be a team player
This one sounds quite obvious right? “I am a team player” is the first answer you will give when asked what your strengths are during a job interview. But the event management can be a solo player field when you receive a request that you want to handle all by yourself. This is understandable as it is after all a number driven industry, but involving your colleagues brings huge advantages, such as increased creativity and learning, blending complementary strengths and keeping a better overview of the project.
So grab your neighbor and put your heads together.
4. Know your territory
This is one of the key factors for a DMC´s success. Nevertheless, it is a point that can be easily overseen. The increasing number of professionals from all over the world searching for work in the big cities, as well as the expectation of being able to service clients in various languages, has created an all new challenge: introduce new employees to their own city. This sounds quite straight forward, but with the industry constantly growing, new international employees start on a regular basis.
So don´t forget: although nowadays the internet allows easy access to information from any part of the world, nobody knows a destination better than the local DMC, along with the latest status of all suppliers. Additionally, a DMC, because of its local knowledge, contacts and experience, is the one best positioned to address any risk management issues.
5. Stay on fire in the office
We all know the “what my friends think I do/what I actually do” images that were massively shared on social media back in 2015/16. These can quite precisely be used to describe the event planner, a job that involves a lot of travelling, discovering and adventure, but also sitting at your desk from 9 to 6, responding to requests, staying in contact with venues, hotels, and restaurants, doing brain wrecking calculations and negotiating rates.
But it turns out that a few small actions and habits can make all the difference in keeping up your energy, creativity, and enthusiasm. These can involve tidying up and reorganizing your desk, starting your day with a task you love, hang up images and photos that have a meaning to you, taking a “humor break” by watching/reading something that makes you laugh or review some good feedback you received over the last weeks.
6. Always go for gold
Now this one is not easy, but every successful event planner knows this: we do not settle with second best. Every event we touch, every client we have, our aim is clear: deliver the very best service that we can. No compromise.
7. Secret number seven
If we look back to the beginning of our journey, we remember that employees are the key factor to become the perfect DMC. The last 6 points mainly involved the event planner´s own motivation and drive to play a part in the success story. This point however, steps a bit out of line, as it is focused on the DMC itself.
Pleasure in the job puts perfection in the work!
Make sure your team likes what they do. Support them, challenge them and get the best out of them at any occasion.
About the Author
Oliver works as a conceptioner and project manager in the creative department of Conference & Touring. Based in Berlin, his passion for the event industry and his past experience contributes to his articles on industry related topics, new trends and innovations.