21st century events demand 21 st century experiences. Tech-tools help you add value to the customer journey and the overall way people perceive your event. What only used to be able to get accomplished by third-party agencies and by involving huge technological effort can now simply be done on a smartphone in your hand.
Therefore we want to share some apps we love and which help us increase the success of our events.
Handling the various social media channels requires some homework upfront. What channels are useful for you? Where can you have the most impact? Where can you approach clients directly?
As soon as you have answers to these questions, Buffer offers a simpler and easier way to schedule posts, track the performance of your content, and manage all your accounts in one place. Buffer can be used for Instagram, Facebook, Twitter, Linkedin and Google+.
Price question: What has changed over the last year in your Facebook timeline? A lot. True. But maybe the most significant change is that videos and live streaming are being pushed to the max. Everything is moving image nowadays and this makes sense. It is a lot more appealing to consume information with a video in the background that just an image – or worse: a white background.
Nowadays, event managers have the chance to use additional live video streaming for quick and effective results that can be shared on various social media platforms. Actually, creating videos with a professional look was never easier. Including videos in your SM content is highly valued and the importance of video-sharing with clients is more and more increasing.
Rocketium offers great features with branding personalization and can be directly shared on Twitter, Instagram, Facebook and WhatsApp.
Clipomatic is a smart video editor that turns all you say into live captions. All you have to do is hit the magical record button, speak clearly and your words will appear in a form of a stylish caption right on your recording. You can record captions in over 30 different languages & customize them on the go.
This is a really helpful tool when recording during events with lots of background noises or poor audio.
© A.Savin, Wikimedia Commons
Having a creative/design department within event agencies is nothing unusual any more. When it comes to graphical work, having experts who know exactly what they are doing, add a huge value to your event. We have solved this with introducing our Playground where we offer various services such as design, branding, web-based technologies and much more.
If you cannot rely on a Playground like us, you might like to start getting creative and design some of your SM content yourself. Canva is a great tool for designing presentations, social media graphics and much more with thousands of predefined layouts, images, photo filters, icons, shapes and hundreds of fonts. It’s an easy access for a great selection of tools for everyday designs. Can it replace an expert? We don’t think so.
Barely anything can transport a message, a vision or a story as good as strong photos. Therefore, a strong photo portfolio has become hugely important to many companies. Images need to be high resolution, delivered fast and with as close to 100% up-time as possible. Even if you don’t consider yourself a professional, it’s a good idea to create a portfolio of your best 10 or your best 100 images and update it regularly.
SmugMug is a safe harbour for your journey and your photos. You can protect your images with a SmugMug site and give them a place to shine. You can even turn on the shopping cart to sell a few of your goodies!